About

We gained the acquirer license

Our dream of operating in the payment market is about to become a reality: Stone gains the acquirer license from Visa and Mastercard. Pagar.me, a fintech focused on small businesses and startups, is incorporated and becomes part of our ecosystem.

The first transaction

After 2 years of structuring, Stone starts its operations in the payment market, offering cheaper services to merchants, breaking barriers, and freeing businesses from traditional banks

1 million TPV and the opening of the first hub

Technology and product – done! But distribution was still a barrier: we didn’t want to be restricted to the big cities. This is when the Cabo Frio hub was born, the first of many. We invested in Equals, the largest reconciliation company in Brazil.

Acquisition of Elavon and the first S.O. of the Green Angels

We acquired Elavon, changing our market presence and becoming the 4th largest player in Brazil. This was also the year when our Angels went into action: the first service order from the team was on February 19th, 2016.

We officially became StoneCo

With 2,896 passionate people and more than 130,000 clients, we brought together all the companies in the ecosystem and officially became StoneCo. United, our culture gained strength and more identity. Our space and our values put our green color on the place it deserves.

We entered the capital markets

We had our IPO in the USA. On October 25th, 2018, we gathered nearly 200 people in New York for the bell-ringing ceremony, led by Mineiro, our first customer. After four years of operation, we had acquired 200,000 clients and about 5% of the country’s acquirer market.

Much more than just a POS machine

Building our dreams even further, we launched our first national TV campaign, proudly showcasing our concepts and values. Along with this growth and visibility, we also launched a new product: the Stone Account.

Ton, Credit, and Linx

Through a partnership with Grupo Globo, Ton was born, focusing on helping freelancers and micro-entrepreneurs with their growth challenges. We launched the credit product, one of the biggest challenges we’ve faced to this day and still continue to work on. We negotiated the acquisition of Linx, one of Brazil’s leaders in retail management software.

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Linx is now StoneCo, and our story became a book

After ten months of waiting, the deal was approved by Cade, and Linx became part of our ecosystem. We reached 750,000 clients and became a company of 15,000 people. Following a regulatory change in our market, we faced another significant challenge as a registrar. We released the book “5 Seconds: The Stone Way of Serving the Customer.”

We completed 10 years of StoneCo

We celebrated a decade of history and set our commitments for the next 5 years. We increased our knowledge in sales channels and launched Tap Ton, a financial solution to turn the cell phone into a POS machine using NFC technology. We also expanded our scale in software.

We turned things up in Stone mode

We made our debut as sponsors of Big Brother Brazil and Formula 1, reaching 3.3 million clients. We introduced Pix in the POS, resumed our credit offering, and launched Stone credit cards, Ton debit cards, and the Super Ton Account. We received our first excellence seal from ABF and opened our 400th hub. We advanced in software integration with our first “MODO POSTO” offering and painted NASDAQ green again during our first Investor Day.

We reached 4 million clients

In the third quarter of 2024, we reached 4 million clients. We also debuted in the ranking of Brazil’s Most Valuable Brands by Interbrand. In the publication, they highlighted our culture and the alignment of the company as the driving forces behind the brand becoming a reference in empathy and agility. Since the beginning, we dreamed big and kept persisting without losing sight of our purpose. Today, as we look at each stage of our path, we feel proud and are sure we are on the right path.