About

In 2023, we had the evolution of Stone banking, with the Visa debit card to client deposits and offering credit through the working capital as product, while making advancements in the provision of payment services integrated with software products, which made us the most comprehensive company, able to meet all the needs of entrepreneurs.

In line with our purpose, 2023 saw us undergo an organizational restructuring and create the Impact and Sustainability department and the Stone Institute as a way of catalyzing our positive impact and making changes of significance to society.

Since then, we have continued growing, learning and improving more and more, and that’s why our story doesn’t end here, and we are certain that the future holds much more for us, with the help of each of our clients, investors, employees and suppliers, as well as all of those who are part of our journey.

In 2022, we launched Tap Ton, an app that turns your cell phone into a payment machine, enabling entrepreneurs to accept card payments for their sales. Additionally, we started taking our first steps towards offering Brazilian entrepreneurs our integrated services ecosystem, which takes center stage in our future.

In 2021, we took an important step towards expanding our services and further empowering Brazilian entrepreneurs. We acquired Linx, a leading company in the retail management software segment. Through that acquisition, we were able to provide our clients with payment, banking, credit and management services, all in one place, helping lots of people with their dreams.

We launched Renda Extra, a program through which entrepreneurs can earn sales commissions by referring potential buyers of Ton payment machines. In addition, we launched the Renda Ton program in 2022 for those wishing to make that commission their main income source.

Year 2020 was full of new developments, starting with the launch of the Ton brand in partnership with the Globo Group. Ton aims to serve
freelancers and micro-entrepreneurs in a simple way and at lower costs, while enhancing the reach of our business through distribution and customer service provided digitally to our clients. The same year saw us launch a credit platform, expanding our range of services, with the ability to help our clients and their business even more. Still in that year, we launched a credit campaign to help our clients cope with the Covid-19 pandemic.

In 2019 the time had come for us to expand our services, in order to enable us to help Brazilian entrepreneurs even more, so we launched the Stone Account, a proprietary platform built by our team to integrate payment and banking solutions, which also featured a prepaid card product.

2017 was a year of achievement for us, as we officially launched Stone Co. as a unique organization. In 2018 we went public in the United States, which included a lot of celebration in New York City and was attended by our first client Mineiro.

In 2015, we created our first hub in Cabo Frio, State of Rio de Janeiro (RJ), and we have been growing ever since, year in, year out, trying to reach and help not only entrepreneurs located in large cities, but also those in remote corners of Brazil.

In addition to building hubs, we also needed to reach the country’s various regions with our payment machines. To that end, in 2016 we set up our own logistics division, which relies on our Green Angels, employees serving our clients at their enterprises, delivering our payment machines to them in record times, which brings proximity and trust right into the relationship.

In 2013 we secured our acquirer license, which enabled us to offer our services. That beginning took place at number 199 on Rua Quitanda, with 80 people working in a small office space, but for a major purpose: to be the leading partner to Brazilian small and medium-sized retailers. The following year, we made our first sale of the green payment machine to our client Mineiro, and we were able to see with our own eyes the first concrete result of our dream.

Three goals guided our actions at that time: providing the best service in the market and offering payment capabilities at appealing prices. The first goal also involved us becoming a client relationship benchmark, and to get that job done, we have Our Agents, employees with the skills to serve our clients in a speedy and agile way and with a smile on their face.

It wasn’t before 2012, with the regulatory measures taken by the Central Bank to put an end to the duopoly of acquirers and with our acquisition of Mundipagg, an online payment company, that we were actually born. And we were innovating even as we came into the world, diving headfirst into this new market that had opened up. We have cherished that innovative DNA to this day, and it’s very important to our culture.

Our journey began before the founding, and we set off on it for one purpose: to make the supply of financial services to Brazilian retailers more just, supporting each of them on their entrepreneurial journey. To accomplish that, we need to bring people together who are aligned with these goals and willing to break new ground.

In 2004 we took the first step toward our dream by founding Braspag, an online payment company, as we then already anticipated growth in the digital marketplace. Braspag was sold in 2009, understanding it had limitations in terms of helping Brazilian entrepreneurs.